2023 Ford Puma 1.0 EcoBoost MHEV Vivid Ruby Edition

Price: £15,993. Fair price: £195 (1%) over the AskCar estimate of £15,798, our expected asking price for this car from its model, age, mileage and specification, drawing on 6,350 priced Ford Puma adverts on AskCar as of 6 November 2026.

AskCar lists 6,411 used Ford Puma from 1,333 UK dealerships, as of 6 November 2026.

Overview

  • Make: Ford
  • Model: Puma
  • Trim: Vivid Ruby Edition
  • Version: 1.0 EcoBoost Hybrid mHEV Vivid Ruby Edition Manual FWD Euro 6 5dr (123 bhp)
  • Year: 2023
  • Mileage: 28,471 miles
  • Fuel: Petrol, mild hybrid
  • Body: SUV, 5 doors, 5 seats
  • Engine: 1.0 litres, 123 bhp
  • Gearbox: Manual
  • Drive: Front-wheel drive
  • Colour: Red
  • CO2: 122 g/km
  • Emissions standard: Euro 6, ULEZ compliant

About this car

This 2023 Ford Puma Vivid Ruby Edition is advertised with 28,471 miles, approximately 7,200 above the typical mileage for its age. The AskCar estimate for this car is £15,798. It is priced at £15,993, which is £195 above that estimate. The AskCar estimate draws on 6,350 Ford Puma adverts across the UK, adjusting for age, mileage, trim, engine and other specifications. We first saw this car advertised 23 days ago. Its asking price has since fallen by £519. According to the government's MOT record, its advertised mileage is consistent with the latest test. It is advertised by Vertu Volkswagen Harrogate in Knaresborough. How to contact the dealer and its opening hours are on this AskCar page.

Stock data as of 6 November 2026.

How we estimate prices and check cars

Price

Fair price: £195 (1%) over the AskCar estimate of £15,798.

The AskCar estimate is our expected asking price for this car. It uses UK dealer asking prices, accounting for make, model, trim, version, age, mileage, fuel, gearbox, body type, driven wheels, engine size and power. It is an advertised price, not a confirmed sale price.

It draws on 6,350 priced Ford Puma adverts across different ages and specifications, as of 6 November 2026.

A 2023 Ford Puma with the 1.0 petrol engine is typically advertised at £14,500: the median of the 1,838 for sale on AskCar, as of 6 November 2026.

Time on sale

This 2023 Ford Puma has been on sale for at least 23 days.

Price history

AskCar first saw this advert on 14 October 2026 at £16,512. Its asking price is now £15,993, £519 less. The latest price cut was seen on 30 October 2026.

Price changes recorded:

  • 14 October 2026: £16,512
  • 16 October 2026: £16,349
  • 17 October 2026: £16,348
  • 20 October 2026: £16,268
  • 21 October 2026: £16,270
  • 22 October 2026: £16,263
  • 23 October 2026: £16,268
  • 30 October 2026: £15,993

Mileage and MOT

MOT, from the government's MOT records (DVSA, the Driver and Vehicle Standards Agency), as of 6 November 2026: valid until 16 September 2027.

It has had one MOT, on 17 September 2026, and passed.

There were no advisories at the latest test.

Mileage at that test: 28,478 miles, which matches the advertised 28,471 miles.

Advertised mileage is about 7,200 miles higher than the median mileage of a 2023 Ford Puma on AskCar.

Similar cars

12 other 2023 Ford Puma Vivid Ruby Edition 1.0 petrol manual SUVs are for sale at UK dealers, from £13,980 to £17,995, as of 6 November 2026.

The 3 closest to this car in mileage:

  • 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, red. Mileage: 29,000 miles. Price: £15,650, £343 less than this car. Dealer: Evans Halshaw Ford Walsall in Walsall. AskCar page: https://askcar.co.uk/car/ford-puma-2023-9a4c5ec1d04e
  • 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, red. Mileage: 29,700 miles. Price: £15,799, £194 less than this car. Dealer: Haynes Vauxhall in Maidstone. AskCar page: https://askcar.co.uk/car/ford-puma-2023-1c088e9e6be5
  • 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, red. Mileage: 26,533 miles. Price: £15,999, the same price as this car. Dealer: Available Car Supermarket - Sutton-In-Ashfield in Sutton in Ashfield. AskCar page: https://askcar.co.uk/car/ford-puma-2023-a482858d1bbf
  • The nearest: 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, red, 27 miles from this car. Mileage: 13,910 miles. Price: £17,298, £1,305 more than this car. Dealer: Arnold Clark Huddersfield Fiat / Abarth / Jeep / Alfa Romeo / OMODA / JAECOO / Geely in Huddersfield. AskCar page: https://askcar.co.uk/car/ford-puma-2023-7689b6b353fa

Browse all Ford Puma cars for sale · 2023 Ford Puma price guide

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Photos

20 photos of this car are on its AskCar page.

As of 6 November 2026, AskCar lists 598,752 cars and vans from 12,905 UK dealerships, read daily from dealer websites: over 99% of UK dealer used car adverts. No dealer pays to be listed.