2023 Ford Puma 1.0 EcoBoost MHEV Vivid Ruby Edition

Overview

• Make: Ford
• Model: Puma
• Trim: Vivid Ruby Edition
• Version: 1.0 T EcoBoost Mhev Vivid Ruby Edition Manual FWD Euro 6 (s/s) 5dr (123 bhp)
• Year: 2023
• Mileage: 44,456 miles
• Fuel: Petrol, mild hybrid
• Body: SUV, 5 doors, 5 seats
• Engine: 1.0 litres, 123 bhp
• Gearbox: Manual
• Drive: Front-wheel drive
• Colour: Red
• CO2: 122 g/km
• Emissions standard: Euro 6, ULEZ compliant

About this car

This 2023 Ford Puma Vivid Ruby Edition is advertised with 44,456 miles, approximately 23,300 above the typical mileage for its age. The AskCar estimate for this car is £14,282. It is priced at £13,980, which is £302 below that estimate. To work out the AskCar estimate, we analyse UK dealer adverts for 6,288 Ford Puma cars across different ages and specifications. The dealer may accept less: this car has been on sale for at least 82 days, and its asking price has been cut by £1,000. We checked its advertised mileage against the government's MOT record, and they match. The seller is W R Davies Ford Llangefni, based in Llangefni. How to contact the dealer and its opening hours are on this AskCar page.

Stock data as of 5 November 2026.

How we estimate prices and check cars

Price

Fair price: £302 (2%) under the AskCar estimate of £14,282.

The AskCar estimate is our expected asking price for this car. It uses UK dealer asking prices, accounting for make, model, trim, version, age, mileage, fuel, gearbox, body type, driven wheels, engine size and power. It is an advertised price, not a confirmed sale price.

It draws on 6,288 priced Ford Puma adverts across different ages and specifications, as of 5 November 2026.

A 2023 Ford Puma with the 1.0 petrol engine is typically advertised at £14,500: the median of the 1,822 for sale on AskCar, as of 5 November 2026.

Time on sale

The dealer may accept less. This 2023 Ford Puma has been on sale for at least 82 days, and its asking price has been cut by £1,000. About half of 2023 Ford Puma cars are gone from sale within a month of being advertised: 1,623 of the 3,173 first advertised between 10 July 2026 and 2 October 2026.

Price history

AskCar first saw this advert on 15 August 2026 at £14,980. Its asking price is now £13,980, £1,000 less. The latest price cut was seen on 3 November 2026.

Price changes recorded:

• 15 August 2026: £14,980
• 3 November 2026: £13,980

Mileage and MOT

MOT, from the government's MOT records (DVSA, the Driver and Vehicle Standards Agency), as of 5 November 2026: valid until 28 July 2027.

It has had one MOT, on 24 July 2026, and passed.

Advisories at the latest test: exhaust has a minor leak of exhaust gases flexi section.

Mileage at that test: 43,640 miles, which matches the advertised 44,456 miles.

Advertised mileage is about 23,300 miles higher than the median mileage of a 2023 Ford Puma on AskCar.

Similar cars

14 other 2023 Ford Puma Vivid Ruby Edition 1.0 petrol manual SUVs are for sale at UK dealers, from £14,970 to £17,995, as of 5 November 2026.

The 3 closest to this car in mileage:

• 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, red. Mileage: 31,120 miles. Price: £14,970, £990 more than this car. Dealer: Evans Halshaw Ford Chester in Chester. AskCar page: https://askcar.co.uk/car/ford-puma-2023-f7e743dc46b9
• 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, red. Mileage: 29,700 miles. Price: £15,799, £1,819 more than this car. Dealer: Haynes Vauxhall in Maidstone. AskCar page: https://askcar.co.uk/car/ford-puma-2023-1c088e9e6be5
• 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, red. Mileage: 29,000 miles. Price: £15,650, £1,670 more than this car. Dealer: Evans Halshaw Ford Walsall in Walsall. AskCar page: https://askcar.co.uk/car/ford-puma-2023-9a4c5ec1d04e