2023 Ford Puma 1.0 EcoBoost MHEV Vivid Ruby Edition

Overview

• Make: Ford
• Model: Puma
• Trim: Vivid Ruby Edition
• Version: 1.0 EcoBoost Vivid Ruby Edition DCT FWD Euro 6 5dr (152 bhp)
• Year: 2023
• Mileage: 4,520 miles
• Fuel: Petrol, mild hybrid
• Body: SUV, 5 doors, 5 seats
• Engine: 1.0 litres, 152 bhp
• Gearbox: Automatic (DCT)
• Drive: Front-wheel drive
• Colour: Red
• CO2: 129 g/km
• Emissions standard: Euro 6, ULEZ compliant

About this car

At 4,520 miles, this 2023 Ford Puma Vivid Ruby Edition has covered about 16,600 fewer miles than other 2023 Ford Puma cars. Its asking price of £19,995 is £338 below the AskCar estimate of £20,333. To work out the AskCar estimate, we analyse UK dealer adverts for 6,057 Ford Puma cars across different ages and specifications. The dealer may accept less. This car has been on sale for at least 158 days, and its asking price is down £1,000. It is for sale at Winford Road Garages in Bristol. How to contact the dealer and its opening hours are on this AskCar page.

Stock data as of 2 November 2026.

How we estimate prices and check cars

Price

Fair price: £338 (1%) under the AskCar estimate of £20,333.

The AskCar estimate is our expected asking price for this car. It uses UK dealer asking prices, accounting for make, model, trim, version, age, mileage, fuel, gearbox, body type, driven wheels, engine size and power. It is an advertised price, not a confirmed sale price.

It draws on 6,057 priced Ford Puma adverts across different ages and specifications, as of 2 November 2026.

A 2023 Ford Puma with the 1.0 petrol engine is typically advertised at £14,600: the median of the 1,759 for sale on AskCar, as of 2 November 2026.

Time on sale

The dealer may accept less. This 2023 Ford Puma has been on sale for at least 158 days, and its asking price has been cut by £1,000. About half of 2023 Ford Puma cars are gone from sale within a month of being advertised: 1,548 of the 3,026 first advertised between 10 July 2026 and 29 September 2026.

Price history

AskCar first saw this advert on 28 May 2026 at £20,995. Its asking price is now £19,995, £1,000 less. The latest price cut was seen on 17 September 2026.

Price changes recorded:

• 28 May 2026: £20,995
• 5 September 2026: £20,495
• 17 September 2026: £19,995

Mileage and MOT

Advertised mileage is about 16,600 miles lower than the median mileage of a 2023 Ford Puma on AskCar.

Similar cars

7 other 2023 Ford Puma Vivid Ruby Edition 1.0 petrol automatic SUVs are for sale at UK dealers, from £17,250 to £18,995, as of 2 November 2026.

The 3 closest to this car in mileage:

• 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, red. Mileage: 9,028 miles. Price: £17,499, £2,496 less than this car. Dealer: Brindley Garages Brindley Hyundai Cannock in Cannock. AskCar page: https://askcar.co.uk/car/ford-puma-2023-c86fa45ecc65
• 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, red. Mileage: 12,052 miles. Price: £17,400, £2,595 less than this car. Dealer: Sytner Select Cardiff in Cardiff. AskCar page: https://askcar.co.uk/car/ford-puma-2023-a89384f4e154
• 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, red. Mileage: 13,858 miles. Price: £18,290, £1,705 less than this car. Dealer: Quins Specialist Cars in Swindon. AskCar page: https://askcar.co.uk/car/ford-puma-2023-d4cd72e6b066