2023 Ford Puma 1.0 EcoBoost MHEV Vivid Ruby Edition

Overview

• Make: Ford
• Model: Puma
• Trim: Vivid Ruby Edition
• Version: 1.0 EcoBoost Hybrid mHEV 155 Vivid Ruby Ed Vivid Ruby Edition DCT FWD Euro 6 5dr (152 bhp)
• Year: 2023
• Mileage: 12,052 miles
• Fuel: Petrol, mild hybrid
• Body: SUV, 5 doors, 5 seats
• Engine: 1.0 litres, 152 bhp
• Gearbox: Automatic (DCT)
• Drive: Front-wheel drive
• Colour: Red
• CO2: 129 g/km
• Emissions standard: Euro 6, ULEZ compliant

About this car

This 2023 Ford Puma Vivid Ruby Edition is advertised with 12,052 miles, approximately 9,100 below the typical mileage for its age. The dealer is asking £17,400, which is £1,488 below the AskCar estimate of £18,888. To work out the AskCar estimate, we analyse UK dealer adverts for 6,057 Ford Puma cars across different ages and specifications. The dealer may accept less. This car has been on sale for at least 142 days, and its asking price is down £2,500. The seller is Sytner Select Cardiff, based in Cardiff. How to contact the dealer and its opening hours are on this AskCar page.

Stock data as of 2 November 2026.

How we estimate prices and check cars

Price

Fair price: £1,488 (7%) under the AskCar estimate of £18,888.

The AskCar estimate is our expected asking price for this car. It uses UK dealer asking prices, accounting for make, model, trim, version, age, mileage, fuel, gearbox, body type, driven wheels, engine size and power. It is an advertised price, not a confirmed sale price.

It draws on 6,057 priced Ford Puma adverts across different ages and specifications, as of 2 November 2026.

A 2023 Ford Puma with the 1.0 petrol engine is typically advertised at £14,600: the median of the 1,759 for sale on AskCar, as of 2 November 2026.

Time on sale

The dealer may accept less. This 2023 Ford Puma has been on sale for at least 142 days, and its asking price has been cut by £2,500. About half of 2023 Ford Puma cars are gone from sale within a month of being advertised: 1,548 of the 3,026 first advertised between 10 July 2026 and 29 September 2026.

Price history

AskCar first saw this advert on 13 June 2026 at £19,900. Its asking price is now £17,400, £2,500 less. The latest price cut was seen on 29 October 2026.

Price changes recorded:

• 17 June 2026: £19,900
• 26 July 2026: £18,900
• 31 July 2026: £18,600
• 15 August 2026: £17,800
• 22 August 2026: £16,600
• 6 September 2026: £18,400
• 24 September 2026: £17,900
• 8 October 2026: £17,700
• 20 October 2026: £17,900
• 29 October 2026: £17,400

Mileage and MOT

Advertised mileage is about 9,100 miles lower than the median mileage of a 2023 Ford Puma on AskCar.

Similar cars

7 other 2023 Ford Puma Vivid Ruby Edition 1.0 petrol automatic SUVs are for sale at UK dealers, from £17,250 to £19,995, as of 2 November 2026.

The 3 closest to this car in mileage:

• 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, red. Mileage: 13,858 miles. Price: £18,290, £890 more than this car. Dealer: Quins Specialist Cars in Swindon. AskCar page: https://askcar.co.uk/car/ford-puma-2023-d4cd72e6b066
• 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, red. Mileage: 9,028 miles. Price: £17,499, £99 more than this car. Dealer: Brindley Garages Brindley Hyundai Cannock in Cannock. AskCar page: https://askcar.co.uk/car/ford-puma-2023-c86fa45ecc65
• 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, red. Mileage: 18,000 miles. Price: £18,995, £1,595 more than this car. Dealer: jjmotors in Llanelli. AskCar page: https://askcar.co.uk/car/ford-puma-2023-f829c7180334

• The nearest: 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, red, 25 miles from this car. Mileage: 4,520 miles. Price: £19,995, £2,595 more than this car. Dealer: Winford Road Garages in Bristol. AskCar page: https://askcar.co.uk/car/ford-puma-2023-2591e6a78dcf