2023 Ford Puma 1.0 EcoBoost MHEV Vivid Ruby Edition
Price: £17,988. Fair price: £843 (4%) over the AskCar estimate of £17,145, our expected asking price for this car from its model, age, mileage and specification, drawing on 6,214 priced Ford Puma adverts on AskCar as of 4 November 2026.
AskCar lists 6,275 used Ford Puma from 1,330 UK dealerships, as of 4 November 2026.
Overview
- Make: Ford
- Model: Puma
- Trim: Vivid Ruby Edition
- Version: 1.0 T EcoBoost Mhev Vivid Ruby Edition Manual FWD Euro 6 (s/s) 5dr (123 bhp)
- Year: 2023
- Mileage: 8,807 miles
- Fuel: Petrol, mild hybrid
- Body: SUV, 5 doors, 5 seats
- Engine: 1.0 litres, 123 bhp
- Gearbox: Manual
- Drive: Front-wheel drive
- Colour: Red
- CO2: 122 g/km
- Emissions standard: Euro 6, ULEZ compliant
About this car
This 2023 Ford Puma Vivid Ruby Edition has covered 8,807 miles, around 12,400 fewer miles than is typical for its age. The dealer is asking £17,988, which is £843 above the AskCar estimate of £17,145. To work out the AskCar estimate, we analyse UK dealer adverts for 6,214 Ford Puma cars across different ages and specifications. The dealer may accept less. This car has been on sale for at least 160 days. You can find this car at Jeff White Motors in Cardiff. How to contact the dealer and its opening hours are on this AskCar page.
Stock data as of 4 November 2026.
Price
Fair price: £843 (4%) over the AskCar estimate of £17,145.
The AskCar estimate is our expected asking price for this car. It uses UK dealer asking prices, accounting for make, model, trim, version, age, mileage, fuel, gearbox, body type, driven wheels, engine size and power. It is an advertised price, not a confirmed sale price.
It draws on 6,214 priced Ford Puma adverts across different ages and specifications, as of 4 November 2026.
A 2023 Ford Puma with the 1.0 petrol engine is typically advertised at £14,500: the median of the 1,802 for sale on AskCar, as of 4 November 2026.
Time on sale
The dealer may accept less. This 2023 Ford Puma has been on sale for at least 160 days. About half of 2023 Ford Puma cars are gone from sale within a month of being advertised: 1,604 of the 3,130 first advertised between 10 July 2026 and 1 October 2026.
Price history
AskCar first saw this advert on 28 May 2026 at £17,988. Its asking price has not changed.
Mileage and MOT
Advertised mileage is about 12,400 miles lower than the median mileage of a 2023 Ford Puma on AskCar.
Similar cars
13 other 2023 Ford Puma Vivid Ruby Edition 1.0 petrol manual SUVs are for sale at UK dealers, from £13,980 to £17,995, as of 4 November 2026.
The 3 closest to this car in mileage:
- 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, red. Mileage: 13,910 miles. Price: £17,298, £690 less than this car. Dealer: Arnold Clark Huddersfield Fiat / Abarth / Jeep / Alfa Romeo / OMODA / JAECOO / Geely in Huddersfield. AskCar page: https://askcar.co.uk/car/ford-puma-2023-7689b6b353fa
- 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, red. Mileage: 14,023 miles. Price: £16,571, £1,417 less than this car. Dealer: Mon Motors Newport Ford in Newport. AskCar page: https://askcar.co.uk/car/ford-puma-2023-dbb5c22a0c9b
- 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, red. Mileage: 14,275 miles. Price: £16,995, £993 less than this car. Dealer: Lawtons Of Tadcaster in Tadcaster. AskCar page: https://askcar.co.uk/car/ford-puma-2023-7b4e4838eded
Browse all Ford Puma cars for sale · 2023 Ford Puma price guide
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Photos
36 photos of this car are on its AskCar page.
As of 4 November 2026, AskCar lists 592,552 cars and vans from 12,964 UK dealerships, read daily from dealer websites: over 99% of UK dealer used car adverts. No dealer pays to be listed.