2023 Ford Puma 1.0 EcoBoost MHEV Vivid Ruby Edition

Price: £17,995. Above the going rate: £1,410 (8%) over the AskCar estimate of £16,585, our expected asking price for this car from its model, age, mileage and specification, drawing on 6,214 priced Ford Puma adverts on AskCar as of 4 November 2026.

AskCar lists 6,275 used Ford Puma from 1,330 UK dealerships, as of 4 November 2026.

Overview

  • Make: Ford
  • Model: Puma
  • Trim: Vivid Ruby Edition
  • Version: 1.0 EcoBoost Hybrid mHEV Vivid Ruby Edition Manual FWD Euro 6 5dr (123 bhp)
  • Year: 2023
  • Mileage: 18,000 miles
  • Fuel: Petrol, mild hybrid
  • Body: SUV, 5 doors, 5 seats
  • Engine: 1.0 litres, 123 bhp
  • Gearbox: Manual
  • Drive: Front-wheel drive
  • Colour: Red
  • CO2: 122 g/km
  • Emissions standard: Euro 6, ULEZ compliant

About this car

This 2023 Ford Puma Vivid Ruby Edition has covered 18,000 miles, around 3,200 fewer miles than is typical for its age. Priced at £17,995, it is advertised £1,410 above the AskCar estimate of £16,585. The AskCar estimate uses UK dealer asking prices, including 6,214 Ford Puma adverts, and accounts for the car’s age, mileage and specification. We have tracked this advert for 4 days. The government's MOT record matches its advertised mileage. It is advertised by jjmotors in Llanelli. How to contact the dealer and its opening hours are on this AskCar page.

Stock data as of 4 November 2026.

How we estimate prices and check cars

Price

Above the going rate: £1,410 (8%) over the AskCar estimate of £16,585.

The AskCar estimate is our expected asking price for this car. It uses UK dealer asking prices, accounting for make, model, trim, version, age, mileage, fuel, gearbox, body type, driven wheels, engine size and power. It is an advertised price, not a confirmed sale price.

It draws on 6,214 priced Ford Puma adverts across different ages and specifications, as of 4 November 2026.

A 2023 Ford Puma with the 1.0 petrol engine is typically advertised at £14,500: the median of the 1,802 for sale on AskCar, as of 4 November 2026.

Time on sale

AskCar first saw this 2023 Ford Puma advertised 4 days ago. About half of 2023 Ford Puma cars are gone from sale within a month of being advertised: 1,604 of the 3,130 first advertised between 10 July 2026 and 1 October 2026.

Price history

AskCar first saw this advert on 31 October 2026 at £17,995. Its asking price has not changed.

Mileage and MOT

MOT, from the government's MOT records (DVSA, the Driver and Vehicle Standards Agency), as of 4 November 2026: valid until 19 October 2027.

It has had one MOT, on 6 October 2026, and passed.

There were no advisories at the latest test.

Mileage at that test: 17,232 miles, which matches the advertised 18,000 miles.

Advertised mileage is about 3,200 miles lower than the median mileage of a 2023 Ford Puma on AskCar.

Similar cars

13 other 2023 Ford Puma Vivid Ruby Edition 1.0 petrol manual SUVs are for sale at UK dealers, from £13,980 to £17,988, as of 4 November 2026.

The 3 closest to this car in mileage:

  • 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, red. Mileage: 18,248 miles. Price: £16,495, £1,500 less than this car. Dealer: Bells Crossgar in Downpatrick. AskCar page: https://askcar.co.uk/car/ford-puma-2023-064cede9ac83
  • 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, purple. Mileage: 17,357 miles. Price: £16,799, £1,196 less than this car. Dealer: Haynes Ford in Maidstone. AskCar page: https://askcar.co.uk/car/ford-puma-2023-5660456a7f46
  • 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, red. Mileage: 18,832 miles. Price: £16,495, £1,500 less than this car. Dealer: Astrand Motors in Aberdare. AskCar page: https://askcar.co.uk/car/ford-puma-2023-c19987a4a7e4

Browse all Ford Puma cars for sale · 2023 Ford Puma price guide

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As of 4 November 2026, AskCar lists 592,552 cars and vans from 12,964 UK dealerships, read daily from dealer websites: over 99% of UK dealer used car adverts. No dealer pays to be listed.